Ultra endurance athlete and world champion, Rebecca Rusch, biked 1,200 miles down the Ho Chi Minh Trail to discover the crash site of her father, Captain Rusch, an Air Force pilot during the Vietnam War. She founded The Be Good Foundation in celebration of her father's last words in his last letter home: be good.

Be Good Exclusive: COMPASS PENDANT - NEW

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Be Good Exclusive: COMPASS PENDANT - NEW

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"BE GOOD" BANGLE - REBECCA RUSCH COLLABORATION

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"BE GOOD" COIN WRAP - REBECCA RUSCH COLLABORATION

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COMPASS PENDANT - NEW

Sold out $195.00

COMPASS PENDANT - NEW

Sold out $1,200.00

"BE GOOD" TAG WRAP - REBECCA RUSCH COLLABORATION

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“Be good ”

American born Rebecca Rusch and Vietnamese born Nguyen Thanh Huyen who rode the 1200 mile Ho Chi Minh Trail together two years ago. Red Bull Media House Films made #BloodRoad about their ambitious athletic feat and emotional journey to find Rebecca's father's crash site, the place in Laos where his jet was shot down during the Vietnam War

"Call it spirituality or connectivity, it’s important that we find community in our lives, humans have to make connections."

A Bomb’s Journey – Rebecca Rusch’s Return to Laos Red Bull

Rebecca Rusch: Activist l World Champion

Blood Road, produced by Red Bull Media House, follows the journey of ultra-endurance mountain bike athlete Rebecca Rusch and her Vietnamese riding partner, Huyen Nguyen as they pedal 1,200 miles along the Ho Chi Minh Trail. Their Goal: to reach the crash site and final resting place of Rebecca’s father, A U.S. Air Force pilot shot down over Laos. In his last letter home, Captain Rusch had one instruction for his daughters: Be Good. It’s a story about the scars, both physical and emotional, that war leaves on families, countries, and cultures, and how they still exist today. His words are the galvanizing force propelling Rebecca to engage in the recovery and healing in Laos by raising funds and awareness for MAG (Mines Advisory Group) to clear some of the 80 million unexploded bombs.

Be good.

Rebecca Rusch: Activist l World Champion

Be good.

Click to here to discover more about PART 2 : A Bomb's Journey